What is SEO and why is it so important for business?
Search Engine Optimization or SEO is a book of rules and guidelines that can be referred to by a website or blog owner to optimize their website in order to improve their ranking on a search engine. It is a marketing technique that makes a website more customer-oriented, user-friendly and simple to navigate. It is a process that has a dedicated number of rules, level, and controls to achieve your business goals.
SEO Search Engine Optimization is important because:
People who prefer search engines are most likely to opt for the top 5 suggestions in the results pages. So to gain the most of the traffic or visitors on to your website it is very much important to rank amongst the top 5 search results.
Planned SEO results in good SEO practices thereby improving the user experience and relevancy of a website.
Website trust is more when the search engine lists your website in the top 5 search results.
Social Promotion of a website is a bonus when it comes to SEO. Facebook, Twitter, Google + and Yahoo are the best social media platforms to promote a website. People also share your websites on social media channels if they find it interesting and relatable.
SEO makes big websites smooth and fluid. Websites with multiple authors can benefit from SEO with an increase in search engine traffic. Another benefit is that each author gets a common framework to publish their respective content on the website.
Websites with good SEO practices can compete with other websites by gaining more leads, traffic, customers, and sales..