• Savita Doke

What is SEO and why is it so important for business?

Search Engine Optimization or SEO is a book of rules and guidelines that can be referred to by a website or blog owner to optimize their website in order to improve their ranking on a search engine. It is a marketing technique that makes a website more customer-oriented, user-friendly and simple to navigate. It is a process that has a dedicated number of rules, level, and controls to achieve your business goals.

Image Credit: Digital Vidya

SEO Search Engine Optimization is important because:

  • People who prefer search engines are most likely to opt for the top 5 suggestions in the results pages. So to gain the most of the traffic or visitors on to your website it is very much important to rank amongst the top 5 search results.

  • Planned SEO results in good SEO practices thereby improving the user experience and relevancy of a website.

  • Website trust is more when the search engine lists your website in the top 5 search results.

  • Social Promotion of a website is a bonus when it comes to SEO. Facebook, Twitter, Google + and Yahoo are the best social media platforms to promote a website. People also share your websites on social media channels if they find it interesting and relatable.

  • SEO makes big websites smooth and fluid. Websites with multiple authors can benefit from SEO with an increase in search engine traffic. Another benefit is that each author gets a common framework to publish their respective content on the website.

  • Websites with good SEO practices can compete with other websites by gaining more leads, traffic, customers, and sales..

#seo #searchengineoptimization #seoblog

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