• Savita Doke

Digital Marketing: Why is it so important for a start-up?

Updated: Aug 26, 2018

Managing a start-up is no easy task. There is a lot of attention-to-detail required, right from managing the product, to redirecting courses, to logistics. Many of the entrepreneurs initially, don’t give importance to marketing as it considered a waste of money. What they don’t realize is that, digital marketing can be a huge deal for start-ups and that consumer insights can help to grow and kick-start a business.

Image Credit: Bellevue Business Journal

We live in the mobile era

In this digital space and age, it has become a compulsion to be mobile ready. Unique marketing strategies are developed, planned and executed specifically for mobile phones along with designing a mobile-friendly website. Recent studies state that mobile search has become more superior to desktop searches. Mobile marketing has become an integral part of Digital marketing.

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Content Rules

In order to make a brand or a product a huge success in the market, an engaging content is a must-have thing in your marketing strategy. The consumer should be able to read and relate to the brand whenever they read a specific content. As far as communication in digital marketing goes, content is the key without which every other method to improve the web traffic and lead generation become extremely useles

SEO requires Time and Patience

SEO is a long time commitment wherein you have to continue doing it despite the website being completely ready. Your website needs to be Google compliant which rolls out regular updates on a regular basis. Customers these days expect information from the internet on almost every subject possible. To make your business eye catchy and attractive, SEO is a good long-term marketing objective to keep in mind.

Social Media in Digital Marketing has more to it than what meets the eye

There is much more to social media in digital marketing and it is very much important for start-ups before their businesses heading in the wrong direction. The digital world consists of various segments of marketing techniques like bookmarking, videos, SEM, Content marketing, geotagging and more. Our advice for start-ups is that, invest only in marketing tools and platforms that can relate and do complete justice to a brand or business.

Digital Marketing is the best tool for long term impact

Content Optimization is the key for every start-up and you need to optimize your content be it art, finance or science. A proper Call to Action is often the requirement for content marketing and you need to keep your patience very high as the results can’t be seen overnight.

To conclude, we would like to add that the digital marketing landscape is ever changing and evolving. Start-ups should create content and build the brand simultaneously. Also, Package the end product wisely so that it doesn't create any confusion in the customer's perspective. Customers experiencing the brand head-on at first instance is an important factor for a successful digital marketing practice on the internet.

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